Médilab
Group
Clipart cartoons became a clinical identity you'd trust.
What we were looking at.
Médilab-Group is a network of 13 medical laboratories across Deux-Sèvres and the Vendée in France. This is healthcare: patients arrive needing to find their nearest lab, understand a test, and — above all — feel that the organisation handling their results is competent and serious.
The old site undercut exactly that. It ran on a clipart-cartoon WordPress theme — bright illustrated graphics and a generic template that read more like a children's clinic flyer than a COFRAC-accredited laboratory network. For a medical provider, that mismatch between the real quality of the work and the look of the site is a genuine trust problem.
The rebuild gives Médilab a clinical, premium identity — medical white and trust blue — with a filterable lab finder so a patient can get to the right location fast, and a surfaced trust band that finally reflects the accredited reality of the organisation.
The homepage, both ways.
Drag the line. Left is the real site as it stood; right is the rebuilt homepage, freshly captured. Same business — a different first impression.
Every page we rebuilt.
Not just the homepage. Each panel below is a full page — hover a frame to let it scroll, or open the full capture. This is where a redesign is really judged.
Trust, from the first screen
The homepage replaces clipart with a clinical medical-white / trust-blue identity that matches what a patient needs to feel about a lab: this is competent and serious. A surfaced trust band reflects the COFRAC-accredited reality that the old cartoon theme completely hid.
Find your lab, fast
With 13 locations, the most important job is routing patients to the right one. The rebuild adds a filterable lab finder so someone can locate their nearest lab in seconds — a real utility replacing what used to be a flat, hard-to-scan list.
Clear answers on tests
The analyses page presents test information with the clarity and calm a patient needs, in the same clinical system as the rest of the site. It treats an anxious visitor's questions seriously rather than dressing them up in illustration.
The decisions behind it.
In healthcare, the look of the site is a trust signal — so the whole rebuild is about matching how Médilab appears to how accredited it actually is.
Retired the clipart theme
The illustrated cartoon WordPress template gave way to a restrained clinical identity appropriate to an accredited medical network.
Built a clinical palette
Medical white and trust blue replace bright clipart, giving patients the calm, competent first impression a lab has to earn.
Added a filterable lab finder
Across 13 labs, a filterable finder routes each patient to their nearest location fast — the single most useful thing the site can do.
Surfaced the accreditation
A trust band reflects the COFRAC-accredited reality that the old site buried, aligning the site with the seriousness of the work.
Currently accepting one project
Have a site that
needs this too?
If you're in a field where trust is the whole transaction — health, care, anything where a patient or client is nervous — and the site undersells how serious you are, this is the rebuild that makes the first impression match the real standard.
Start a project ↗