Mutton
della Scala
Decades of craft, finally shown like craft.
What we were looking at.
Mutton — L'Artigiano della Scala — makes bespoke staircases near Como, in the Italian craft heartland. This is deeply physical, one-of-a-kind work: a staircase is a piece of architecture someone lives with for decades. The proof is entirely in the objects they've built.
The old site didn't let you see them. It was a circa-2019 WordPress / Visual Composer template — the drag-and-drop era of stacked rows and generic sections — which is the worst possible frame for a maker whose whole case is visual. Real, remarkable projects were reduced to small, context-free images in a template grid.
The rebuild turns the site into a portfolio, the way a craftsperson's site should be. Photography-led, with named real projects, a heritage trust band that reflects the years behind the work, and a guided quote request — because for bespoke work, the enquiry is a conversation, not a checkout.
The homepage, both ways.
Drag the line. Left is the real site as it stood; right is the rebuilt homepage, freshly captured. Same business — a different first impression.
Every page we rebuilt.
Not just the homepage. Each panel below is a full page — hover a frame to let it scroll, or open the full capture. This is where a redesign is really judged.
Let the work speak first
The homepage leads with the staircases themselves, photography-led, instead of template rows. A heritage trust band reflects the decades of craft behind the workshop, so a visitor immediately reads Mutton as a serious maker rather than a small business with a builder theme.
Named, real projects
The portfolio presents actual, named projects given proper visual space — not a context-free thumbnail grid. For bespoke work this is the entire sell: seeing what they've genuinely built lets a prospective client picture what they'd make for you.
A guided quote, not a form dump
The contact page is built as a guided quote request that suits how bespoke work actually starts — a considered conversation. It respects that a custom staircase is a commission, framing the first message as the beginning of a project rather than a generic enquiry.
The decisions behind it.
For a maker, the website is a portfolio or it's nothing — so the whole rebuild exists to show the work at the scale it deserves.
Escaped the Visual Composer grid
The 2019 WordPress drag-and-drop template gave way to an editorial, photography-led structure suited to physical craft.
Made it portfolio-first
Real work moved to the centre of the site — named projects, shown large — instead of small images stacked in template rows.
Surfaced the heritage
A trust band reflects the decades behind the workshop, giving a first-time visitor the reassurance that a bespoke commission needs.
Guided the quote request
The enquiry was rebuilt as a considered, guided request that matches how a custom commission genuinely begins.
Currently accepting one project
Have a site that
needs this too?
If your business is judged on work you can see — objects, spaces, projects you're proud of — and the site reduces them to template thumbnails, this is the rebuild that finally shows the craft as craft.
Start a project ↗